Growth Manager · Patient Acquisition · Paid Media · Funnel Strategy

📍 Guatemala (Remote) · [email protected] · +502 4359 7611 · LinkedIn

About

I build full funnel acquisition systems that consistently outperform industry benchmarks: 6.37% CTR on Google Ads, 4%+ on Meta, and 56% consultation-to-enrollment rates on $2,700-$3,600 programs. My work spans the full revenue cycle: paid media, SEO content strategy, landing page architecture, CRM automation, lead scoring, and ops systems that eliminate manual bottlenecks (including automations that removed 4+ hours/week of manual work from sales teams). Before growth, I closed $110k+ in a single month as an inbound sales rep. I build funnels the way closers think. Fluent in English, Spanish, French, and Italian. Open to remote role

Case Study 1 - IBS Treatment Center

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6.37% CTR · $1.49 CPC · 55 leads/month (Google Ads) · 56% consultation-to-enrollment rate

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Role: Growth Manager · Jan 2025 – Present

The problem: A telehealth clinic with strong clinical outcomes but no scalable patient acquisition system. Leads came in inconsistently, dropped off between inquiry and consultation, and there was no tracking visibility.

What I built:

• Full patient acquisition funnel on Kartra, email sequences, SMS follow-up, lead scoring, and behavior based tagging
• Segmented Google Ads campaign across 4 condition specific ad groups (IBS, SIBO, Candida, Leaky Gut) - launched May 2026
• Built landing pages and thank you page conversion paths matched to campaign intent.
• 4 custom landing pages matched to each ad group for message consistency
• Created remarketing and reactivation sequences for leads who did not schedule.
• Built dashboards to track lead quality, scheduled consultations, completed consultations, enrollments, source performance, and funnel drop-offs.
• Automated new lead tracking from Kartra into internal Google Sheets workflows.
• Fixed a major source leakage by improving a weak thank you page with a webinar, callback calendar, and direct consultation payment CTA.
• Identified high-intent organic search traffic as an untapped channel and built full SEO strategy: added conversion CTAs across all blog posts, optimized organic TOFU/MOFU/BOFU funnel to capture and convert existing traffic.